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Industry Night Open House at Arizona Commercial Kitchen’s

November 3, 2012 By Leave a Comment
Arizona Commercial Kitchen's

Arizona Commercial Kitchen'scol­lab­o­ra­tive work­space with col­lab­o­ra­tive part­ner­ships
shift your perspective

Ari­zona Com­mer­cial Kitchen­sis the first co-working space for food­ies in Ari­zona. More than a work­ing shared use kitchen, we are a home for the food com­mu­nity. Ari­zona Com­mer­cial Kitchens is a space where local food pro­duc­ers can start their busi­nesses with the sup­port of oth­ers in the food community.

Restau­rant Mar­ket­ing Part­ners, RMP is a food ser­vice mar­ket­ing com­pany for train­ing and devel­op­ment. We work with all aspects of indus­try and focus on cus­tom and culi­nary per­sonal and pro­fes­sional development.

Work­ing with the Amer­i­can Culi­nary Fed­er­a­tion Chefs Asso­ci­a­tion of Ari­zona, an
83 year old pro­fes­sional career devel­op­ment and net­work­ing orga­ni­za­tion, which holds monthly orga­ni­za­tion, meet­ings and events for per­sonal and pro­fes­sional devel­op­ment with out­reach to culi­nary edu­ca­tion and com­mu­nity advancement.

Learn what’s devel­op­ing in the East Val­ley and how we can help sup­port your brand,
your oper­a­tor, or you. Focused on peo­ple, brands, and con­cept devel­op­ment build­ing
devel­op­ment; bet­ter businesses.

Classes now offered:

Food Allergy and Food Intol­er­ance, Food Safety and San­i­ta­tion, Food Ser­vice Pro­fes­sional Development.

Indus­try Night Open House
Ari­zona Com­mer­cial Kitchen’s
Tues­day Novem­ber 13, 2012
6–8 PM
3821 East Base­line Road #J
Gilbert, Ari­zona 85234

For more infor­ma­tion please con­tact Madonna Kash at madonnakash@gmail.com

Filed Under: ACF AZ, Events, Marketing Tagged With: , , , , , , , , , ,

October Monthly Observations

September 25, 2012 By Leave a Comment

1
World Veg­e­tar­ian Day
Child Health Day
CD Player Day
Child Health Day
Fire Pup Day
Inter­na­tional Day of Older Per­sons
Model T Day
National Lace Day
World Day of Bul­ly­ing Pre­ven­tion / Blue Shirt Day
World Habi­tat Day
2
National French Fried Scal­lops Day
Child Health Day
CD Player Day
Child Health Day
Fire Pup Day
Inter­na­tional Day of Older Per­sons
Model T Day
National Lace Day
World Day of Bul­ly­ing Pre­ven­tion / Blue Shirt Day
World Habi­tat Day
World Veg­e­tar­ian Day
3
National Carmel Cus­tard Day
Bal­loons Around The World Day
4
National Taco Day
Bless­ing of The Ani­mals Day (aka Bless­ing of the Pets Day, World Pet Day)
Improve Your Office Day
Ten-Four Day
World Ani­mal Day
Kanel­bul­lens Dag (Cin­na­mon Roll Day)
5
National Apple Betty Day
Lee’s National Denim Day
Walk To School in The USA Day
National Diver­sity Day
World Smile Day
World Teach­ers Day
6
National Noo­dle Day
Cephalo­pod Aware­ness Day
Eco­log­i­cal Debt Day
Inter-American Water Day
Jackie Mayer Rehab Day
Mad Hat­ter Day
National German-American Day
North­east Mable Days 6–7
World Card Mak­ing Day
7
National Frappe Day
Obser­va­tion
Cephalo­pod Aware­ness Day
Eco­log­i­cal Debt Day
Inter-American Water Day
Jackie Mayer Rehab Day
Mad Hat­ter Day
National German-American Day
North­east Mable Days 6–7
World Card Mak­ing Day
8
National Fluffer­nut­ter Day
Alvin C. York Day
National Depres­sion Screen­ing Day
National Kick Butt Day
Colum­bus Day LINK or National Day of Mourn­ing
Native Amer­i­can Day
National Pier­ogy Day
Native Amer­i­cans’ Day
9
National Dessert Day
Alvin C. York Day
National Depres­sion Screen­ing Day
National Kick Butt Day
Colum­bus Day LINK or National Day of Mourn­ing
Native Amer­i­can Day
National Pier­ogy Day
Native Amer­i­cans’ Day
10
National Angel Food Cake Day
Emer­gency Nurses Day
Naval Acad­emy Day
National Bring Your Teddy Bear To Work & School Day
Inter­na­tional Day for Nat­ural Dis­as­ter Reduc­tion
Inter­na­tional Top Spin­ning Day
Inter­na­tional News­pa­per Car­rier Day
World Por­ridge Day
World Men­tal Health Day
Stop Bul­ly­ing Day
National Sausage Pizza Day
11
Gen­eral Pulaski Memo­r­ial Day
World Sight Day
National Com­ing Out Day
12
Free Thought Day
World Fair Trade Day
World Belly Dance Day
Inter­na­tional Moment of Frus­tra­tion Scream Day
Stay Up All Night
National Train Day
World Egg Day (2nd Fri­day)
Inter­na­tional Nurses Day
Fibromyal­gia & Chronic Fatigue Aware­ness Day
13
Eng­lish Lan­guage Day
National Fam­ily Bowl­ing Day
Navy Birth­day
Uni­ver­sal Music Day
14
National York­shire Pud­ding Day
Alter­na­tive Fuel Day
Clergy Appre­ci­a­tion Day (or Pas­tor Appre­ci­a­tion Day or Min­istry Appre­ci­a­tion Day)
Be Bald and Be Free Day
National Choco­late Cov­ered Insect Day
Inter­na­tional Day of Rural Women
National Preg­nancy and Infant Loss Aware­ness Day
White Cane Safety Day
I Love Lucy Day
National Grouch Day
National Clean Your Vir­tual Desk­top Day
National Cake Dec­o­rat­ing Day
National Latino AIDS Aware­ness Day
Chicken Cac­cia­tore Day
16
World Food Day
Boss’s Day (or National Boss’s Day)
Sup­port Your Local Cham­ber of Com­merce
National Fos­sil Day
Depart­ment Store Day
National Feral Cat Day
Dic­tio­nary Day
17
Oat­meal Day
Black Poetry Day
National Fos­sil Day
Med­ical Assis­tants Recog­ni­tion Day
Hag­fish Day
Sup­port Your Local Cham­ber of Com­merce
Mul­li­gan Day
Inter­na­tional Day for the Erad­i­ca­tion of Poverty
18
National Pasta Day
Get to Know Your Cus­tomers Day
Inter­na­tional Credit Union Day
*National Choco­late Cup­cake Day
Get Smart About Credit Day
World Menopause Day
Pro-Life Day of Silent Sol­i­dar­ity
19
National Choco­late Cup­cake Day
Eval­u­ate Your Life Day
Mam­mog­ra­phy Day
20
National Seafood Bisque Day
Bridge Day
Birth of the Bab
Sweet­est Day
Fall Astron­omy Day
Miss Amer­i­can Rose Day
Infor­ma­tion Over­load Day
21
National Brandied Fruit Day
Global Iodine Defi­ciency Dis­or­der (IDD) Pre­ven­tion Day
World Toy Cam­era Day
Rep­tile Aware­ness Day
National Sun­day School Teacher Appre­ci­a­tion Day
22
National Pump­kin Cheese­cake Day
Caps Locks Day
Inter­na­tional Stut­ter­ing Aware­ness Day
National Nut Day
23
IPod Day
Swal­lows Depart from San Juan Capis­trano Day
National Mole Day
24
National Boston Cream Pie Day recipes & fun facts
National Bologna Day
United Nations Day
Food Day
World Devel­op­ment Infor­ma­tion Day
Food Day
25
National Greasy Foods Day
World Pasta Day -  Octo­ber 25th
Sourest Day
World Pasta Day
National Chucky The Noto­ri­ous Killer Doll Day
26
National Mince­meat Pie Day
Eid-Al-Adha
Franken­stein Fri­day
Inter­na­tional Ban­danna Day
National Bread­stix (Bread Sticks) Day
National Phar­macy Buyer Day
Mule Day
27
National Potato Day (see national potato month)
Cranky Co-workers Day
Navy Day
National For­give­ness Day
Make A Dif­fer­ence Day
28
National Choco­late Day
Mother-in-Law Day
St. Jude’s Day
Ref­or­ma­tion Sun­day
29
National Pan­cake Day / Oat­meal Day
Lung Health Day
National Cat Day
World Pso­ri­a­sis Day
Inter­net Day
29
National Candy Corn Day
Check­list Day
National Candy Corn Day
Devil’s Night or Mis­chief Night
Cre­ate A Great Funeral Day
Haunted Refrig­er­a­tor Night
31
National Caramel Apple Day
Beg­gars’ Night
Hal­loween or All Hal­lows Eve
National Caramel Apple Day
Books For Treats Day
National Knock-Knock Jokes Day
National Magic Day
National UNICEF Day
Samhain
Girl Scout Founder’s Day

Month

Cel­ica Dis­ease Aware­ment Month
Cel­e­brate Sun Dried Toma­toes Month
Eat Bet­ter, East Together Month
Go– Hog Wild– Eat Coun­try Ham Month
National Chili Month
National Cookie Month
National Food Week of:
National Pork Month
National Seafood Month
National Tomato Month
Oat­meal Month
Pop­corn Pop­pin’ Month
Spinach Lovers Month
Veg­e­tar­ian Month
Women’s Small Busi­ness Month

Week

National Chili Week
Amer­i­can Beer Week
National Food Bank Week
National School Lunch Week
National Kraut Sand­wich Week
Pick­led Pep­pers Week
Chicken Soup for the Soul Week

National Desert Day, the sec­ond Thurs­day of the month.

Filed Under: Marketing

Culinary Notes Twitter Release

September 24, 2012 By Leave a Comment
ACF AZ

Hello Twit­ter Friends,

We have launched Culi­nary Notes, the newslet­ter of the Amer­i­can Culi­nary Fed­er­a­tion Chefs Asso­ci­a­tion of Ari­zona (ACF AZ). You can sign up for it here.

Look­ing for food ser­vice infor­ma­tion from all aspects of food ser­vice in Ari­zona. The ACF AZ holds monthly meet­ings, has a Stu­dent Chefs Asso­ci­a­tion as well, and devel­op­ing our online engagement.

Work­ing with Food­Ser­vice Geeks, a Geo-Niche Food Ser­vice Blog­ging Com­mu­nity to man­age the infor­ma­tion, you can pub­lish arti­cles on a per needed bases or become a local sub­ject mat­ter expert re-purposing arti­cles, infor­ma­tion, and resources to share with our community.

You can list for FREE in our ACF AZ Busi­ness Direc­tory here.

Learn. Share. Con­nect. Engage. Network.

ACF AZ

Filed Under: Marketing, Personal Branding, Social Marketing Tagged With: , , , , , ,

Where’s ROI?

August 4, 2012 By Leave a Comment
Where's ROI

Fan­tas­tic exam­ple of the real­ity of the Return on Invest­ment in mar­ket­ing. Food ser­vice mar­ket­ing is no dif­fer­ent and from what I can see, the major­ity of the indus­try is not using these tools to their fullest or even just using them. Why? Set­ting sail into social media waters also takes com­mit­ment, some­one who knows what they’re doing and mar­ket­ing strate­gies are key. It takes time and money and we all know time is money so it comes down to money and the ROI.

Social media is not a fad which I’m sure no one would argue with yet how to approach it will always prompt dis­cus­sion. Face­book is 6 years old and as that’s the big man on cam­pus will use this time frame to base this post around how­ever will add, social media is’t just Face­book, it means all tools asso­ci­ated with it.

Food ser­vice is vastly dif­fer­ent from retail, we all under­stand that and we know that every­one is a retail buyer. So how do we apply the psy­chol­ogy of mar­ket­ing with social media food ser­vice sales and mar­ket­ing? For the most part, the same way. Social media is a vehi­cle for word of mouth mar­ket­ing online.

When I was ready to pur­chase a cam­era, I didn’t want to do all the research that hap­pens with mak­ing that pur­chased. That rep­re­sented invest­ing a lot of time to find what cam­era was going to work best for me so I asked friends about there cam­eras, their likes and dis­likes about their cam­era. When I found a friend that has expe­ri­ence with the type of cam­era I wanted, I just took her advice and bought the same cam­era as she has. I trusted her feed­back about the cam­era and never by pur­chas­ing the same cam­era I would have some­one that could lend me sup­port for using it as well.

Where's ROI

Now pur­chas­ing a cam­era com­pared to pur­chas­ing chicken breast is much dif­fer­ent yet not so much when it comes down to it. In an oper­a­tor and dis­trib­u­tor anal­ogy, the oper­a­tor is trust­ing his dis­trib­u­tor rep on his or her rec­om­men­da­tion with one of their first ques­tions of if they know the prod­uct and how it pre­forms. That’s word of mouth. So how do you cre­ate word of mouth mar­ket­ing in social media to cul­ti­vate oppor­tu­ni­ties for your prod­uct and ulti­mately a sale in food ser­vice? The tra­di­tional approach is food shows, sales calls, sales meet­ings, dis­trib­u­tor mar­ket­ing tools and so on and that works yet when look­ing at the ROI, do you truly know the ROI in that model? It’s there with a lot of mov­ing parts and in a com­pet­i­tive envi­ron­ment. Social media is just another tool to sup­port the process and with today’s tools and tech­nolo­gies, we can reach our cus­tomers on their time.

Culi­nary Notes is our vehi­cle to sup­port our efforts, our mem­bers and show you how we can cre­ate value and word of mouth mar­ket­ing for your product.

Madonna Kash
Food­Ser­vice Geeks & Restau­rant Mar­ket­ing Partners

Filed Under: Marketing, Social Marketing Tagged With: , , ,

Month by Month Advertising Guide for Restaurants

July 9, 2012 By Leave a Comment

Ideas for restau­rant adver­tis­ing and pro­mo­tions for every month of
the year

Jan­u­ary
New Years Res­o­lu­tion Month. This is a time when many peo­ple vow to stop
eat­ing out to lose weight and stick to a stricter bud­get. Not the best con­di­tions
for many restau­rants. Depend­ing on where you are located you may be able
to adver­tise to win­ter vaca­tion­ers, skiers, snow­mo­bil­ers or in warmer cli­mates,
those look­ing to escape harsh win­ter con­di­tions. Offer up week­end spe­cials,
and mid-week spe­cials such as two for one deals. A lighter-side options for
those New Year’s dieters is another way to draw in extra business.

Feb­ru­ary

Valentine’s Day. Unequiv­o­cally one of the best (if not the best day)
for many restau­rants. Pro­mote your Valentine’s Day spe­cials in the local paper.
Focus your din­ner menu on cou­ples meals and deca­dent desserts that can be
shared by two. Many schools have a win­ter vaca­tion in Feb­ru­ary, so run­ning
some lunch spe­cials and din­ner spe­cials that week can also help bring in extra
business.

March

Cabin Fever Month. Not warm enough for out­door din­ing and not cold
enough for win­ter sports. Con­sider adver­tis­ing a spe­cialty din­ner, like a wine
tast­ing or nightly prix fixe menu. Adver­tise your restau­rant pro­mo­tions, like
ladies night, two-for-one din­ners or a wine tast­ing din­ner . Local cham­ber of
com­merce or other local busi­ness orga­ni­za­tions begin putting together sum­mer
tourists’ guides in late win­ter or early spring. If you hope to draw from local
tourism in the sum­mer months, be sure to place an ad for your restau­rant
now.

April

Spring has arrived. Adver­tise your spring­time spe­cials, focus­ing on
lighter fare, like sal­ads, new veg­eta­bles and fruity desserts. If you have
out­door din­ing, adver­tise that the deck/patio is open for busi­ness. Noth­ing
draws a crowd like the promise of a warm, sunny out­door lunch after a long
winter.


May
May has great poten­tial for restau­rant adver­tis­ing. It is the start of
wed­ding sea­son, prom sea­son, and col­lege grad­u­a­tions. If your restau­rant has
a ban­quet room or does any kind of cater­ing, pro­mote it! May is the time to
gear up for sum­mer­ing cater­ing as well. It is never to early to adver­tise your
cater­ing ser­vices for sum­mer pic­nics, wed­dings, or barbeques.

June
If you are open on Fourth of July, be sure to adver­tise for it in June. Replen­ish
take-out menus at local hotels, cham­ber of com­merce, and any other places
they are likely to be picked up by vaca­tion­ers. With school out for the sum­mer,
you should look at ways to improve your kids menu and offer kid-friendly
specials.

July

Sum­mer is in full swing. If your area has a large tourist draw in the
sum­mer months, run pro­mo­tions in the local paper. Con­sider part­ner­ing with
local hotels to give dis­counts to their guests.

August

Along with sum­mer tourism, many areas have sum­mer fes­ti­vals that
draw large crowds. Con­sider spon­sor­ing fes­ti­vals or other com­mu­nity activ­i­ties
for some easy adver­tis­ing. Now is the time to start think­ing about revamp­ing
your hol­i­day cater­ing menus and get­ting ready for the change to autumn. Start
think­ing about back to school ads and other fall adver­tis­ing ideas.

Sep­tem­ber

Labor Day marks the unof­fi­cial end to sum­mer. Some restau­rant
adver­tis­ing ideas include back to school pro­mo­tions and har­vest din­ner menus.
Part­ner with local farm­ers for some organic, farm-to-table fare which you can
adver­tise and offer in a prix fixe menu.

Octo­ber

Get into the Hal­loween spirit with scary pro­mo­tions. If you have a bar
or pub, con­sid­er­ing throw­ing a Hal­loween cos­tume con­test. This is also a good
time to start send­ing out hol­i­day fly­ers and encour­ag­ing peo­ple to book their
hol­i­day par­ties early. If you pro­vide any off-site cater­ing, now is the time to
adver­tise it.

Novem­ber

Many peo­ple opt out of cook­ing their own Thanks­giv­ing din­ner. If
you are open on Thanks­giv­ing, adver­tise it well in advance. Other adver­tis­ing
for your restau­rant includes hol­i­day party pro­mo­tions and New Years Eve
reservations.

Decem­ber

Pro­mote your New Year’s Eve menu through local papers, radio
spots and your web­site. Even if you don’t nor­mally take reser­va­tions, New
Year’s Eve (and Valentine’s Day) is a good exception.

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Filed Under: Marketing Tagged With: , ,

SOPA & PIPA

January 18, 2012 By Leave a Comment
Stop SOPA & PIPA

So hope­fully you’ve seen a lot of buzz about S.O.P.A & PIPA; if you’re not aware of what this, make sure to take a closer look at what this pro­posed fed­eral bill will means to cen­sor­ship in Amer­ica. I’m going to say, this is going to be the largest protest in our history.

With “black­ing out for the day and Google post­ing a blacked out box over it’s logo on Google.com, I hope you can see why this is work­ing talk­ing about a lit­tle more.

Ben Parr posted an inter­view he had with The Con­sumerist explain­ing what’s hap­pen­ing here. A cou­ple other posts I thought were inter­est­ing was this one from Huff­in­g­ton Post about women and the sta­tis­tics of their inter­net use.

How­ever I have to say, this video really threw me off as I had never heard of “this” per­spec­tive until a friend posted it on Face­book. Heads up, the guy kind of get’s on your nerve a lit­tle or maybe that was just me; the infor­ma­tion he shares here is pretty wild.

Jan­u­ary 18, 2012 is going to be his­toric and you can be a part of it here. Just think, if this bill goes through, even this post could be shut down.

Filed Under: Marketing Tagged With: , , , , ,

3 Trends hitting food service recap

December 29, 2011 By Leave a Comment

The QSR Web post about the 3 trends hit­ting food­ser­vice points out the increase in vol­un­tary turnover. Peo­ple Report cited that in 2007 turnover was 117% and in 2010 there was a 80% turnover which is a drop from pre­vi­ous years.

With a the econ­omy becom­ing stronger again, vol­un­tary turnover are increase again and this kind of turnover can weaken the sta­bil­ity of a restau­rant. In fact, this is stan­dard and was pre­dicted early on. Why? When the econ­omy is bad, peo­ple stay in their jobs longer which means like it or not, they at least still have a job. Once things start get­ting bet­ter, they look to bet­ter them­selves through posi­tion change or pay increase and take con­trol over they future again.

For an oper­a­tor expe­ri­enc­ing even a 40% turnover means, an estab­lish­ment with 20 employee’s will be adding three new employ­ees and hope­fully those three will work out for you. Many com­pa­nies can’t tell you the cost of the hir­ing process or the earn­ing poten­tial of an accom­plished employee. The real­ity is, the pay for restau­rant staff is rel­a­tively low and for many, tran­si­tional, many are late teens and 20’s. These are major con­trib­u­tors for turnover how­ever then you have the loyal, more longer term employ­ees that are for the most part, happy with their posi­tion and open to learn­ing more and then also those that make this a career. How do you keep them all happy and increas­ing busi­ness? It takes work.

In 2011 we seen more con­sumers adapt­ing to the using iPads for menus, POS, dig­i­tal menus and agree we’ll see more of this how­ever I also see Com­pet­i­tive Cus­tomer Ser­vice online as well. You may not use Twit­ter but it is the quick­est news ser­vice of our time that also unites the world. We’ve just seen Alec Bald­win and his Twit­ter drama.Alec Blad­win get­ting kicked off an Amer­i­can Air­lines flight. It sparks an imme­di­ate response. The air­lines lis­ten to their brand as many com­pa­nies do, you have to. When you can dial your­self and your busi­ness into your cus­tomers online shar­ing feed­back about their expe­ri­ence at your restau­rant also com­pet­i­tive cus­tomer service. 

Now the Using Social Media and Gam­i­fi­ca­tion has been really devel­op­ing over the past few years as well and I pre­dict we’ll see oper­a­tors really start­ing to using this to their best poten­tial.   Build­ing real time rela­tion­ships with guests based on their fre­quency, just goes back to the mar­ket­ing brand loy­alty and keep­ing repeat customers. 

It’s these kind of reports are a true reflec­tion of what Restau­rant Mar­ket­ing Part­ners had to offer.  Way to help oper­a­tors train and mar­ket their staff to increase cus­tomer ser­vice and brand loy­alty which sup­port sus­tain­abil­ity with their staff and their customers.

2012 is going to be a great year! 

Madonna Kash

Food­Ser­vice Geek

Filed Under: Marketing

Your Menu: Staff Impossible

December 28, 2011 By Leave a Comment

Every week I watch Restau­rant Impos­si­ble and I see restau­rants in decrepit state when Chef Robert Irvine steps in and every week I want to write him to show him how we can help sup­port his efforts long after the cam­eras are gone.

For a restau­ra­teur, their staff comes from all walks of life and based on the hir­ing guide­lines and goals of the skill lev­els of that posi­tion can dif­fer­ent so, how do you know what they know? It’s sad to see some­ones eager­ness to learn and con­tribute restricted do to lack of train­ing; we help you train your staff

For those that have not had for­mal train­ing yet eager to learn, what do you do to help sup­port that employee become a bet­ter employee? What if you, the restau­ra­teur, don’t have the answers either; are you going to walk a way from an oppor­tu­nity see that employee thrive yield­ing higher rev­enue for your busi­ness and their paycheck?

I love shows like this as it does help oper­a­tors open their eyes to see what’s really going on with their busi­ness. We work with oper­a­tors to cre­ate afford­able easy to use resources to sup­port staff train­ing. As KP Com­pass is a con­trolled learn­ing envi­ron­ment, we take cus­tom con­tent inte­grated the Culi­nary Arts library with reme­di­a­tion; this is how you know, they know what you want them to know.

Staff train­ing is apart of every busi­ness and tak­ing a pro­fes­sional approach to train­ing, encour­ages Your Staff to be pro­fes­sional as well which reflects well on the oper­a­tion. Your Staff meets your excep­tions and increases brand equity.

To learn more about how we can train your staff and increase your brand, con­tact Madonna Kash.

Madonna Kash
Food­Ser­vice Geek

Filed Under: Marketing, Training Tagged With: , ,

Improving Your Game: slideshare, transform your presentations

December 28, 2011 By Leave a Comment

As I start­ing writ­ing this the theme “Improv­ing Your Game” kept run­ning through my head and decided that would be a great seg­ment theme for me in 2012.  Dual pur­poses; it keeps me on task and helps me stream­line my focus with how our prod­ucts and ser­vices can help you improve your game.

I picked this arti­cle up this morn­ing from Mash­able that pairs greatly with a bul­let point about improv­ing pre­sen­ta­tions.  One you’ve cre­ated one piece of con­tent such as a Power Point Pre­sen­ta­tion, it can be re-purposed in many for­mats and sidelshare is one of those ways.

How does this proves your game?  let’s say you cre­ated one pre­sen­ta­tion, 10 slides total, about a prod­uct appli­ca­tion your cus­tomers might not know exists?  Maybe this infor­ma­tion is already on a piece of POS or maybe some­thing you’ve learned about the prod­uct but not listed.  What­ever is WOW about that prod­uct, show that in a Power Point Pre­sen­ta­tion and I can show you at least 20 sites and ways you can use that one piece of con­tent.  If you think of the Power Point Pre­sen­ta­tion as a Mother Sauce should help; it’s a base tool in devel­op­ing fla­vor­ful presentations.

Action:  have each of your sales per­sons add that link into there email Sig­na­ture as The Fea­tured Pro­duce Pre­sen­ta­tion and bring some depth to your mar­ket­ing.  Add a link to your com­pany web­site, use it on Face­book, Twit­ter and LinkedIn.

Next step: Video

How does this work with ACF AZ E-Learning?

Re-purpose the infor­ma­tion cre­ated to be used within these two plat­forms expand­ing your reach.  The ACF AZ through sponsorship’s using the KP Com­pass plat­form for E-Learning.

ACF AZ Core

Does your prod­uct or ser­vice tie in with the ACF AZ Core focuses for 2012?  Learn more here.

 

 

Filed Under: Marketing Tagged With: , , , ,

YOUR MENU: STAFF IMPOSSIBLE

December 28, 2011 By Leave a Comment

Every week I watch Restau­rant Impos­si­ble and I see restau­rants in decrepit state when Chef Robert Irvine steps in and every week I want to write him to show him how we can help sup­port his efforts long after the cam­eras are gone.

For a restau­ra­teur, their staff comes from all walks of life and based on the hir­ing guide­lines and goals of the skill lev­els of that posi­tion can dif­fer­ent so, how do you know what they know? It’s sad to see some­ones eager­ness to learn and con­tribute restricted do to lack of train­ing; we help you train your staff

For those that have not had for­mal train­ing yet eager to learn, what do you do to help sup­port that employee become a bet­ter employee? What if you, the restau­ra­teur, don’t have the answers either; are you going to walk a way from an oppor­tu­nity see that employee thrive yield­ing higher rev­enue for your busi­ness and their paycheck?

I love shows like this as it does help oper­a­tors open their eyes to see what’s really going on with their busi­ness.  We work with oper­a­tors to cre­ate afford­able easy to use resources to sup­port staff train­ing.  As KP Com­pass is a con­trolled learn­ing envi­ron­ment, we take cus­tom con­tent inte­grated the Culi­nary Arts library with reme­di­a­tion; this is how you know, they know what you want them to know.

Staff train­ing is apart of every busi­ness and tak­ing a pro­fes­sional approach to train­ing, encour­ages Your Staff to be pro­fes­sional as well which reflects well on the oper­a­tion.  Your Staff meets your excep­tions and increases brand equity.

Madonna Kash
madonna@restaurantmarketingpartners.com
Filed Under: Marketing, Training Tagged With: , ,
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